Skip to content

DEODORANT DEVELOPMENT / BUYER GUIDE

Planning Evidence for Product Claims

Build the evidence plan around the exact finished-product claim.

Choose precise wording

A duration statement, fragrance-free statement and sensitive-skin statement need different kinds of support. Define the wording before selecting the assessment.

Match the conditions

Document the intended use, population, method and conditions. An ingredient description does not establish a finished-product duration claim.

Review before publication

Keep reports, label copy and market requirements aligned. Confirm that the approved wording matches the scope and limitations of the evidence.